Charlie Jobson — Proposal

Available for consultancy London · Working globally

AI-driven performance marketing

Performance marketing consultant with 12 years experience, specialising in leveraging AI to scale acquisition campaigns, build measurement frameworks and create automated optimisation processes.

I will audit your current campaigns for free and provide a strategy to to start scaling your performance marketing campaigns. Message me for a free audit →

GoogleMetaXRedditTikTokSnapApple SearchMicrosoftLinkedInProgrammaticSEOAEOASOAffiliateCROClaudeCodexGeminiWindsor

35+

Projects shipped

$10M+/mo

Ad spend managed

Since 2014

Running paid accounts

Millions

Of users acquired at target CAC

01 / Selected work

Projects

37 companies · fintech · crypto · B2B ecommerce app · tech · SAAS

Full-time roles · 2014–2025 5 companies · in-house growth & paid acquisition

Freelance & consulting · 2020 — present 32 companies · consulting & fractional work

02 / Skills & expertise

Skills & expertise

AI Automation

Agentic performance marketingautomated pipelinesCodexClaude

AI / ML Auto-Research

Machine learningKarpathy auto-research & optimisation

Paid Search

GoogleMicrosoftApple SearchPMaxUACAiMax

Paid Social

MetaTikTokLinkedInRedditXApple Search

Analytics & Measurement

Attributiontrackingincrementalityblended acquisition framework

Programmatic SEO & AEO

Programmatic SERP and AEO optimisation

Scaling & Optimisation

£0 → £1M+/moCROLTVasset optimisation

Customer Acquisition

Funnel designchannel mixLTV/CAC

03 / Case studies

Case studies

Crypto exchangeAd spend up to ~$2M/mo

Led performance marketing across EMEA & APAC — owned strategy, measurement, optimisation and the full tracking framework (web parameters, MMP & modelling). Scaled paid acquisition 10× QoQ at a target CAC in a heavily-regulated market.

Performance Marketing Lead · EMEAGoogleMetaXRedditTikTokSnapApple SearchMicrosoftProgrammaticSEOAEOAffiliateCRO

~600k

new users acquiredover 2 yrsat target CAC

Crypto exchangeAd spend up to $1M/moOversaw up to $10M/mo

Led EMEA performance marketing (up to $1M/mo own spend) and oversaw global marketing analytics — building the measurement frameworks supporting up to ~$10M/mo of group spend. Launched Europe with the MiCA licence, owned every channel across exchange, credit card & predictions, and managed Google Ads globally.

Performance Marketing EMEA & Analytics Lead GlobalGoogleMetaXRedditTikTokSnapApple SearchMicrosoftProgrammaticSEOAEOAffiliateCRO

~300k

new users acquiredover 2 yrsat target CAC

NeobankAd spend up to £500k/mo

Operating as performance marketing consultant — leading Google Ads, Meta Ads and providing the marketing analytics framework to help scale. Driving new business accounts at target CAC; oversaw the growth through to unicorn status.

Performance Marketing ConsultantGoogleMetaLinkedInMicrosoftAffiliate

25k+

new business customersover 2 yrsat target CACs

04 / Performance framework

Performance framework

Ad networks → pipeline → AI → output

01 · SourcesAd networks · CRM

Google Ads

Blended measurement framework

Blended view · all paid spend

A custom-built dashboard wiring ad-network data connectors into your internal datasets — HubSpot, Salesforce, your warehouse — to give a single blended measurement framework across all performance marketing spend. One source of truth, channel-level incrementality, and the answer to "what should we spend more on tomorrow."

06 / Recommendations

Feedback

LinkedIn · direct managers & peers

Dan Held

VP Growth, Kraken

Charlie was the first hire on Kraken's paid team, and a phenomenal one. He rolled up his sleeves on everything: scaling spend across channels, getting analytics configured properly, and managing budget and expectations with senior stakeholders.

Olivia Santarelli

Head of Marketing, Gemini

Charlie ran our paid acquisition at Gemini across EMEA and built the measurement framework which underpinned the global marketing team's spend. Charlie is calm under pressure and takes a very data-driven approach to marketing.

Martin Best

CMO, Wirex

Charlie did the work of 3-4 people for us at Wirex, running global paid and affiliate, fixing tracking, re-verifying accounts, ramping APAC and EEA, and amplifying our $4.8m crowdfund. Calm, methodical, commercially sharp; we'd happily work with him again.

Prajval Dsilva

VP Growth, Allica Bank

Charlie has been instrumental in scaling Allica's paid acquisition at target CAC, leading Google and Meta and standing up the analytics framework that's let us push spend confidently.

07 / Services

Services

How I work, how I typically work with clients

I typically work with companies on a focused freelance basis for 1-2 days a week. That is usually enough to manage the core ad networks, keep testing moving, and build the measurement frameworks needed to scale spend with confidence. I'm also open to discussing taking on larger projects but find this amount of time is optimal for most businesses.

Typical engagement

1-2 days / week

A senior performance function without adding a full-time headcount.

01 · Audit and Manage

Manage Ad Networks

Audit the account, rebuild what needs rebuilding, and keep the day-to-day ad operations moving with a clear experimentation cadence.

AuditAccount RebuildExperimentationAd Operations

→

02 · Measure

Build the Measurement Framework

Tracking, blended CAC, channel incrementality, dashboards and reporting that connect paid media to real business outcomes.

Create PipelinesAutomate ReportingBuild Dashboards

→

03 · Scale

Optimise, Scale, and Automate

Use the data to improve budget allocation, creative testing, bidding, pacing and the repeatable processes that help spend scale.

Budget OptimisationCreative TestingBid AutomationPacing

08 / Next step

LFG

I will audit your current campaigns for free and provide a strategy to to start scaling your performance marketing campaigns.

Message me for a free audit →

If you'd like to work together, reach out to me on LinkedIn or drop me an email.

LinkedIn charlie@uponlydigital.com +44 7957 578797